The Embassy of Federal Republic of Germany became a funding partner for Dhriiti’s project on Slum Women Entrepreneurship Development (SWED). The project aimed to encourage young women from urban slums to set up and run their own enterprises by training them in entrepreneurship skills including problem solving skills, managing resources, and negotiating skills among other things.
NGO Partner(s): Society for Promotion of Tribal Welfare and Development (SPTWD)
Current Training At: Sri Ram Colony (Khajuri Khas, North-East Delhi)
No. of women trained yet: 12
Godrej Consumer Products Ltd. (GCPL) partnered with Dhriiti to create “beauty-preneurs” – aspiring young women who will be trained in beauty and entrepreneurial skills – to use the space of beauty and wellness for personal and financial empowerment.
Locations: New Delhi,Bihar, Maharshtra and Nagaland.
Women Trained Till Now: 26
Dhriiti has colloaborated with Essilor’s 2.5 New Vision Generation (NVG) division to conduct Entrepreneurship Development Programme for youth from rural India who are currently trained in basic vision testing and spectacle dispensing as part of Essilor 2.5 NVG’s endeavor to bring vision care closer to rural people through setting up of local enterprises.
Target: Providing entrepreneurship skills to 40 batches of young people across north India.
Upcoming Training At: Kanpur (UP), Bijnor (UP) and Kota (Rajasthan)
UP: Bijnor, Kanpur, Bada Lalpur (Varanasi), Sitapur (Lucknow), Bahraich, Rampur, Etawah, Raebareilly,Saharanpur, Mathura, Bareilly.
Maharashtra: Talegaon(Pune), Nasik,Pune
Karnataka: Gulbarga, Bidar, Devangere.
Rajasthan: Kota, Jaipur, Udaipur
Youth Trained Till Now: 430
The study, supported by Sir Ratan Tata Trust, was conducted between February and June 2009 and it used a sample size of 408 young people to understand the aspirations of youth in Jamshedpur, the available livelihood options, and the education system and where it stood in relation to employment scenarios in the region. Equal representation was given to all the segments belonging to demographic categories like gender, age group and income group.
Project Output: The study found that 98.5% of the respondents would like to create something new and different from existing products & services, and 89% of the respondents want to be completely in charge of the work they do.