Rithika is the founder of Freebirds, a travelling school. The business model revolves around providing edu-travel services to travellers who have come from high profile universities to study Northeast and want to learn by volunteering or conducting/attending workshops and also provide customized modules to schools and institutions. The target customers include youths from India and abroad- travelling to Northeast for sabbaticals and self-exploration and based on their needs, Freebirdscharges commission for facilitation and logistics handling. Through Her&Now, Dhriiti provided new linkages to Rithika, she also got selected for Young Social Entrepreneurs Workshop 2020 Young Social Entrepreneurs (YSE) workshop 2020 is organized by Singapore International Foundation.
Rithika is from Cohort 1.0 of Project Her&Now