Latika became an Entrepreneur when she was 22 years. After coming from a tech sales background, her obvious career choice was in IT field. But she soon found out that it was the business where her heart lied.
But, with all this, she has had her own set of ups and downs, good and not so good experiences, right and not so right decisions that did burn her fingers but on the other hand left her with all the learning. It was in 2014 much against her parents’ wishes, she started her own edutech venture. But as destiny had designed for Latika, her first venture failed. It was around then when she was going through the worst phase of her life, distress and challenges were all that she was engulfed with. On one hand, she had to pay up debts and on the other hand, her health started deteriorating.It was her family and friends who supported her and never let her down. She had taken an off from the startup ecosystem to sit back and analyze as to what went wrong with her previous venture. While she was recuperatinging with her health and trying to understand the flaws and mistakes that she had committed, her sister came up with the idea of Campus Vibes. She was now back into form to support her sister Chitrakshi’s dream (who is just 18 years old) of coming up with Campus vibes and thus started adding fuel to her aspirations. The spark in her sister’s eyes made her regain the determination and vigor to start afresh. And this marked the launch of Campus Vibes, wherein Latika was ready to launch her 2nd venture Campus Vibes all because of her sister Chitrakshi (who actually conceived the idea) along with her partner in Crime; her best friend Arun Yadav(a Legal and Finance Evangelist and a super cool buddy).
Campus Vibes, is a digital media platform of students, by students and for students globally that encourages them to construct, share, scribble, learn stories and experiences with the people around. It has been created with an intent to become the right platform for brands and advertisers to reach and engage with young India in the most creative and unique manner. At Campus Vibes, the team curates and serves the most loved and shared user generated content that is voiced, opinionated, contented, entertaining, inclusive and addictive for the youth. So in short Campus Vibes describes themselves as “We are trying to be BFF with young India”
When Latika walked into the WECan Program, her expectations were pretty low and her earlier decisions didn’t pay up well. But Wecan gave her confidence in her own self that not all decisions are wrong some can be beautiful too just like WECAN. She expected WE Can workshop to be the “same, boring Startup Gyan session”. And by the time the workshop got over, she wanted it to continue for the 7 more days. In her words, “post one week my perspective, my thinking, my energy level, and my confidence in my own self not just changed but transformed me completely”. every single person associated with this WECAN Nidhi, Poonam, Anirban, Sameer, and Debaleena she just has one line to say “Thanks, Yaara, you have no idea of what you’ve done”.
The only thing that Latika, dreams of is making Campus Vibes big, and this time not for herself but for her sister and best buddy!
