She is sassy yet classic. She is lively and her eyes brightens up when she is smiles. She is a new mom and an entrepreneur. In my first telephonic conversation, she told me she was a “Pahari”. Kiran is a free spirited, bohemian yet chic woman, confident yet an avid learner. And she is the promoter of Loaferjama.
“Clothes for the free spirited woman… ageless, fun, and a head-turner!” aptly defines Loafer Jama. LoaferJama is a true reflection of Kiran’s spirits. It is a boho chic lifestyle on-line store selling trendy and comfortable clothes, and stylish accessories. The label and the products capture the essence of India’s vibrant past, and its chaotic present
LoaferJama is a #sisterhoodpact between three women from the highlands of Uttarakhand, India whose current avatars encompass being a kindergarten teacher and army wife, a development specialist and mother to twin toddlers, and a young aspiring social worker headed off for her masters and aspiring to work in the villages of India.
LoaferJama, in Hindi, means clothes for the free spirited”, which defines the studio and its essence of boho chic styling using natural fabrics. The studio, located in a village in the heart of India’s capital, New Delhi, came into creation very recently in Feb 2016.
LoaferJama clothes are a mix of Indian and western silhouettes in natural fabrics, with emphasis on light, summery fabrics like cotton, jute, malmal and khadi, in bold colours, weaves, and dyes. The fabric used, has been curated through travels and living across different states of India. Working with natural fabrics and artisans reenergizes the LoaferJama team as they aspire to capture the soul of India into their designs. The label’s products capture the essence of India’s vibrant past, and its chaotic present. The aim is to make ageless, fun clothes that will never let you be invisible!
