Niharika is the founder of Craft Concept, started in late 2019. It is a home based sole proprietorship business located in Guwahati, Assam, India. The business offers wide range of handicrafts ranging from macramé items, quilling and paper craft, toys and Miniatures out of clay, costume Jewelry, custom envelopes, Packaging boxes and home décor items.
Niharika’s vision is to be known as a unique brand for offering a diverse range of handcrafted souvenirs, memorabilia and home decor pieces with a distinct North East Indian identity. Apart from showcasing its products through trunk shows, Facebook and exhibitions, Craft Concept runs on the make-to-order (MTO) basis, wherein the orders are customized according to customers’ requirements. Customers so far have been close friends, relatives and people who came to know of the products through word-of-mouth publicity.
Niharika is from Cohort 2.0 of Project Her&Now.
