Archives: Projects


Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is implementing the project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women’ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in partnership with the Indian Ministry of Skill Development and Entrepreneurship (MoSDE), to promote aspiring and existing women entrepreneurs in India under the name of ‘Her&Now’.

Her&Now through its dedicated incubation and acceleration programs will look at improving the overall framework conditions for women-led businesses in India and also provide support to women entrepreneurs through various programs and workshops.

As one of the partners of the project, Dhriiti is implementing the project Her&Now in Northeast Region (NER) of India with the objective of equipping women micro-entrepreneurs in Northeast Region of India to set up and scale up their enterprises leading to economic empowerment resulting in an increased sense of agency in their lives.

Over the next two years, Dhriiti would be providing incubation support to 140 women-led start-ups and acceleration support to 40 women-led enterprises in the region.


2020-21 In process In process

Year Incubatees Acceleration
2019-20 53 27
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What is Script4HER?

Script4HER is an initiative to engage young minds and the women entrepreneurship ecosystem to build futuristic and gender-responsive solutions for women entrepreneurship in India.

Under the initiative, there are several interconnected events planned to build awareness, identify core problems and activate a community of collaborators, to work on technology-based solution for the challenges faced by rural women entrepreneurs.

Script4HER Hackathon

Script4HER Hackathon is a nationwide Hackathon being organised by Dhriiti and Impact Hub Manila in collaboration with Project Her & Now of GIZ, Villgro, Nasscom Foundation (as TechforGood Partner) and NuSocia (Knowledge Partner)

Script4HER invites tech innovators to come together to shape solutions for rural women entrepreneurs. We believe this Script4HER will drive gender-sensitive & transformational outcomes.

What are the problems we are searching for?

  • How can we bring Financial Inclusion for rural women?
  • How can we deliver tech solutions in leveraging mainstream market and trade for rural women entrepreneurs?
  • How can we build peer-support communities for rural women?

The Hackathon would follow a 3-day format where groups would assemble to tackle various problems through digital / tech solutions. During the hackathon, the teams would be mentored and guided to find realistic solutions for these real-world challenges. The winning teams will receive:

  • Cash Awards (INR 1 lakh).
  • Dhriiti Incubation Support to create prototype of the ideas.
  • Networking with various players from the startup world.
  • Coverage of the winners and initiatives across various media platforms.
  • Certificates for all participants.

Hackathon Rules:

  • This is on the spot coding marathon.
    • Fresh codes.
    • Open source downloads can apply to framework only.
    • The event permits designs beforehand, such as digital mockups, open source frameworks and anything else available to everyone, but make sure to keep designs within those limits.
    • Projects and codes used in previous hackathons will be disqualified.
  • Make sure to read through our Code of Conduct. Those in violation of the rules may be disqualified at the discretion of the Hackathon Organizers.

Team Composition

  • Register as participant and create/join a team on the Hackathon Platform.
  • Teams must consist of 3-5 individuals with at least 2 members being women.
  • Choose as many roles you think you can play
    • Hacker (engineers & developers) – build functional prototypes
    • Hipster (design & user experience) – improve UX and make the product beautiful for users
    • Hustler (marketing & business) – scale customer acquisition & distribution
    • Hunter/Helper (Social work/Rural/Gender specialists) – capturing realities of rural India and rural women for better problem solving.
  • Participants below 18 years old must submit a signed Parental/Guardian Consent Form.

Participant Guidelines

  • Problem statements and hackathon reminders will be opened on Sept 20, 2021. Important announcements, mentor matching, and reminders will be done on the Facebook Group
  • Script4HER Hackathon will kick off through an opening program and  Hackathon proper starts on Sept 27, 2021 at 12:00 NN.
  • Script4HER Conclave and Mentoring Sessions will be conducted all throughout the Hackathon week.
  • Projects can be submitted starting 12:00 NN of Sept 27, 2021 and Code Freeze is on Sept 30, 12:00 NN. Submissions sent on Sept 30, 12:01 PM onwards will not be counted.
  • Top 10 will be announced on Oct 2, 2021 and will pitch to the Jury on Oct 4, 2021
  • Winners will be announced on Oct 6, 2021
  • All activities will be held ONLINE.

Submission Requirements:

All projects must be submitted through the Hackathon Platform, and must be complete to be considered. Incomplete submissions will not be counted. Submissions should contain the following:

  • All team members (min of 3 max 5)
  • Full project details
  • 2-3 minute video demo of your solution
  • Link to Github/Code Repository

Registration Closed.

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SG Seeders Fellowship


The Fellowship:
• Fellowship for Young Rural Professionals working in district economies
• States: Assam, Jharkhand, Manipur, Nagaland and Odisha
• SG Seeders Fellowship Certification
• Stipend for 10 selected fellows: INR 30,000/- per month per fellow (for 3 months)

The Process:
• 50 shortlisted applicants to undergo 5-day online Training of Trainers Programme and awarded Seeder Certification
• 10 selected seeders to be awarded SG Seeders Fellowship
• 10 selected seeders to mobilize, train and handhold 30 women SHG run enterprises in the district over 3 months

The Candidate:
• Citizen of India
• Age Group: 25- 40 years
• Preferred work experience: 1-4 years
• Residing in district headquarters, block HQ or villages in any of the 5 states of Assam, Jharkhand, Manipur, Nagaland and Odisha
• Access to internet facility and proficiency in online interactions and reporting (email, Zoom, MS Teams etc.)
• Own vehicle for conveyance

The Opportunity:
• Unique opportunity to promote Village and Township Enterprises (VTEs) in district economies
• Engaging with Women Self Help Groups to strengthen their capacities
• Handholding Village enterprises and enabling growth

About Seeding Grampreneur:
Dhriiti champions the call to Seed Grampreneurs in India, where we create enterprise based livelihood opportunities in India’s smallest and farthest districts. This is the time to seed village based enterprises, to create sustainable livelihood opportunities, to create home-based businesses that can create products that can be taken to the world.

Dhriiti believes this campaign Seeding Grampreneurs will enable various stakeholders to join hands to build a movement to support and push Village and Township Enterprises to trigger an inclusive growth process in the country’s rural landscape.

Why are we doing this?
At the beginning of the national lockdown we saw hundreds of migrants turn homeless, taking to the streets to walk home. The migrants of India are the most vulnerable. To change a migrant’s story we have to work backwards to tackle the root cause behind why someone leaves their home. The lack of employment and income generation is the prime reason why a villager becomes a migrant labourer. Grampreneurs are enterprising, resolute & progressive who use regional resources to create an enterprise that impacts the self & the community.

FAQ’s on Seeders Fellowship

Apply Now

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Dhriiti in collaboration with Interglobe Foundation, launched Project Pragati in 2018 envisioning a strong women-led ecosystem in the Arecanut Plate Making Business. The project currently operates in the Choygaon- Boko area of South Kamrup district in Assam.

The first phase of Project Pragati which ran between 2018-2020 successfully incubated the businesses of 30 women entrepreneurs post the training of 33 women. In addition to this, another 5 dryer entrepreneurs were created as specialised service providers to the entrepreneurial ecosystem. The 30 women entrepreneurs successfully operates as 2 SHGs- Pragati and Unnati, whose joint turnover from their businesses from the start of operations is Rs 17 Lakhs, as of April 2020. The businesses also generated a secondary income to a larger base of raw material collectors and suppliers.

Pragati 2.0 has commenced in March 2020. We aim to expand and bring structure to the raw material collector base. This year we will focus on accelerating the existing entrepreneurs into expanding their businesses, building their capacities in financial and business planning for their own businesses as well as their SHGs.

Impact Numbers

Trained: 33
Machine entrepreneurs: 30
Dryer Entrepreneurs: 5
Secondary Impact: 300 Raw material Collectors

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Beautypreneur is a business accelerator program for existing small-scale women-led beauty parlours. The project also includes beauticians who provide door-to-door services in low-income pockets of Delhi/NCR region. The aim of the program is to enable beautypreneurs to improve their revenue by bridging the knowledge gap of business and financial management and creating a safe space for networking with women from their field. The program not just builds technical and business management competencies but also works on developing an entrepreneurial mindset and competencies which help the women sustain their business over a longer period of time.

While most of these women feel strongly about their businesses as a means of livelihood, social identity, economic growth, it was observed that they have limited understanding of the intricacies of running a business and financial management. There are also lesser opportunities for them to gain this knowledge and their mobility is limited due to different restrictions imposed on them from their family. Beautypreneurs coming from a background of economic and social challenges have fewer outlets for networking or discussing the business-related problems with their counterparts. Beauty parlours that are close to one another tend to become a competition for each other and the struggle to get more customers results in the reduction of prices for the services provided.

Thus, the program has been customised to meet the challenges of the changing socio-economic situation of the Beautypreneurs and focuses on developing entrepreneurs as individuals and their enterprises.

Focus of the program is to enable Beautypreneurs to :
a) Grow revenues
b) Retain business
c) Understand access and agency to life and business
d) Reach out to other women as inspiration
e) Have savings in banks

Features of Beautypreneur Program

1. Orientation – This session is conducted to introduce the program to the group through activities and board games; initiate a discussion about various challenges faced by the participant in her entrepreneurial journey; create a comfortable space for sharing and promoting empathy among participants.

2. Training of Trainees (ToT) – 5 days of technical training, interspersed with business tips, for the Beautypreneurs. A certificate is provided on the completion of training.

3. Monthly Meetings and Cluster Meetings – These group meetings are either held at the centre or in the parlour of any Beautypreneur. The purpose of the meeting is to facilitate better business understanding by discussing the current business situation, profitability measures, maintaining and recording finances, and marketing of services. The meetings also provide a safe space for Beautypreneurs to connect to other women entrepreneurs, share moments of joy, celebration, and learning. Many of our BPs are ‘get permission’ from their husbands/ parents/ in-laws to step-out of their homes only for these meetings.

4. Field Visits, Phone Calls, and WhatsApp Messages – Customised solutions are offered to different business challenges discussed with Beautypreneur during one-to-one meetings. In-person one-on-one interaction helps in creating a bond between Beautypreneurs and Dhriiti team and provides an opportunity to have an in-depth discussion with our Beautypreneur giving a glimpse of personal and business challenges that she tries to overcome each day.

5. Hair Colour Competition, Bridal Make-up Competition, Women’s Day Competition – The objective of these competitions is to encourage Beautypreneur to practice varied marketing techniques discussed and focus on increasing customer footfall and bill. Some of these competitions also provide them with an opportunity to learn and practice new beauty techniques in a friendly competitive atmosphere.

6. Seminars and Student Training – Seminars are paid or free outreach sessions that are organized by Beautypreneurs to attract new customers as well as potential trainees. Training students as a paid model helps Beautypreneurs to diversify the sources of revenue.

7. Beauty and Business Workshop – It is crucial to remain updated with new market trends and customer demand, so beauty and business workshops are conducted in which Beautypreneurs are also made to ponder about the business aspect of the new beauty technique learned.


Year Sign ups
2018-19 99
2019-20 162

UNBLEMISHED – ‘A chronicle of stories and journey of 21 inspiring beautypreneurs.’ (Downloadable book in pdf format)

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We Talk! – A dedicated toll free helpline for women entrepreneurs of North East Region India. In collaboration with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Project Her&Now, Let’s TALK and Global Alliance for Mass Entrepreneurship (GAME), Dhriiti- The Courage Within launched “We Talk”, a toll-free helpline to provide business related and mental health well-being support to women entrepreneurs from North East Region. The helpline is operated from Monday to Friday from 9:30 a.m to 6:00 p.m. by dedicated resources from each state of North East and with support language in Assamese, English, Hindi, Kuki, Nagamese, Meitei and Zomi.

The aim of the helpline is to support the women entrepreneur community in the region to access business resources and provide information regarding schemes, loans and other financial assistance that are available in the market. The helpline- WE Talk! also supports women entrepreneurs to access mental health experts consisting of highly qualified psychologists, psychotherapists and well-trained volunteers behind the line.

Dedicated Toll free Helpline Number: 1800 102 1262

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