Godrej in collaboration with Dhriiti has initiated the Repurpose Project. The Repurpose project is being piloted in Mumbai in partnership with grassroots production partners. The project aims to provide livelihoods to women by repurposing old clothes and industrial waste cloth to create hand crafted utility products. Dhriiti will incubate the project to become a self-sustaining initiative.
The pilot project initiated in 2016 has been successful in providing skill enhancement training and employment to around 25 women. The project intends to design and create a range of utility products as corporate and personal gifting solutions.